Charles has been writing and publishing for over 20 years. Much of his early writing consisted of tutorials and product reviews published in various computer magazines, back when magazines were still printed on paper. Print magazines didn’t have the immediacy we’re accustomed to now with blogs and comments, and he realized that it was important to anticipate all of the questions a reader might ask and make sure they were already answered.
When personal computers first hit the market, they were strange and intimidating. PCs seemed complex to many new users, but Charles learned to expand the users’ knowledge in ways that were easy to understand.
He continued to develop his communication skills by spending years working on PC help desks. Many users were afraid of their PCs and the software they had to use for their jobs. A lot of calls came to him on the Help Desk because a user had made a mistake or simply didn’t understand what they were doing. At times like this, it was important to listen carefully and fully understand the problem, then provide verbal or written instructions that were simple, easy to understand, and easy to follow.
Even when his job was help desk, Charles was often involved in selling the company’s products. While supporting the software developed and published by Resource Development Company, he also took calls from prospects who were considering the programs. Charles learned how a good product can almost sell itself when you understand what the customers really need, and know how to highlight the benefits of the products.
Charles received much of his writer’s training from American Writers and Artists Inc. (AWAI), the world’s leading resource for copywriting training.
For more information, Charles can be reached here or by calling (832) 819-1701.